Cost & Margin Planner

TrueLanded

See the true landed cost of every product you import, track how it changes from order to order, and know the price that protects your margin on every sales channel.

$49 one-time · Excel + Google Sheets

Coming January 2027Try the free calculator

Available on Etsy and Gumroad in January 2027.

Includes a narrated video walkthrough (4:37)

Video walkthrough included

See it in action

Every purchase comes with a narrated, step-by-step walkthrough (4:37). It adds one product and one shipment, then follows them to the landed cost per unit, profit, margin, and the price that hits your target. Here's a 30-second preview from the pricing step.

Preview from the full walkthrough. The link to the full video is on the workbook's Start Here tab. Watch on YouTube

Inside the workbook

Every cost, down to the unit

Shipment View splitting freight, fees and duty across five SKUs — Shipment View: freight, insurance, brokerage, drayage, MPF, HMF, and duty split across each SKU, with landed cost per unit and change versus the estimate.

Tariff layers by SKU: base duty, Section 301, forced-labor tier, Section 232, other — Tariff layers entered separately, with rate checks that flag old rates.

Pricing tab showing profit per unit, margin bars and price for target margin — Profit per unit and margin by channel, and the price that hits your target.

What it does

Built for how imports really work

Landed cost per unit for every SKU in every shipment
Freight and charges split by volume, value, weight, or units
Base (MFN) duty, Section 301, the forced-labor tier, Section 232, and new tariffs, each with an as-of date
MPF with its minimum and maximum, and HMF on ocean freight, or your actual entry-summary amounts
FCL, LCL, air, courier, and truck, with freight estimated from a rate when you have no quote yet
Estimate vs. actual for every order
Weighted average cost that updates with each shipment
Profit per unit on Amazon, Shopify, Etsy, or wholesale
Tariff what-if scenarios and a staged price-increase planner
One-page SKU View, with red and green flags when costs move

What you get

One .xlsx file · 10 working tabs plus a Start Here guide · sample data · room for 200 SKUs, 100 shipments, and 1,000 lines · a narrated video walkthrough (4:37)

Try the free calculator first

Questions

Before you buy

Do I need to be good at Excel?

No. You type only in the yellow cells; every formula is protected, and the included video walkthrough shows each step. If you'd rather not enter your data yourself, we can set it up for a fixed price.

Are tariff rates built in?

No. You enter the HTS codes and duty rates for your products and the date you checked them; old rates and expiring exclusions get flagged. Dock & Dollar does not classify products or look up rates. Confirm all HTS codes and tariff rates with a licensed customs broker.

Is this for goods imported into the US?

Yes. Fees like MPF and HMF are US customs fees, and all amounts are in US dollars.

Can I share it with my team?

One purchase covers one business, including everyone who works there.